Facebook Helps The Flagging Economy....
Facebook is doing its bit to boost the flagging economy by offering free ad's to small business upto a certain budget - that's Facebooks slant on it anyway.
The reality is that Facebook advertising has never really taken off in the way that Google Adwords did, and in the current market where online marketing spend is, for the 1st time facing its own mini recession, Facebook must get aggressive to try and establish a stable foothold in the minds of those who choose where to allocate their online marketing budget.
Those that have ventured into Facebook ad's in the past have in our experience, always been pleasantly surprised by the depth of the targeting that is available - after all, if nothing else, the one thing Facebook does have over Google is a wealth of personal data.
But the other side to this coin is the results are all too often disappointing - yes there can be a healthy ROI ( ad clicks on FB are type for type lower than on Google in general ), but the scale of the results has always been the issue, and here i think lies the inextricable problem with Facebook advertising.
When you are using Google, as a browser, you are looking for something - a product, a service, information, directions - you are by nature of the fact you're on a search engine, searching for something. Therefore, the ad's you see surrounding your search time should match what you are looking for, and so they are well worth your click.
On Facebook, your whole mindset is usually very different - you are posting something, looking at others information, being nosey - what in general you are not doing on Facebook is looking for a new car insurance deal, or buying a JD Bug Scooter.
For us as a digital marketing agency, we are increasingly advising our clients to make use of Facebook ad's, but we also caveat that advice with what to expect - yes you can hit your demographic spot on, yes you can get a good ROI, but you will probably struggle ( unless your product is running an online virtual farm - then you're in the right place ;-) ) to see massive revenue growth and certainly should not rely just on Facebook ad's.
Because we are a very ROI focussed marketing agency, we tend to steer away from the term " Brand Building" when talking about marketing spend, but this is something else FB ad's can do effectively. You may not get many clicks ( so you won't be paying much ), but you will get 1000's of impressions ( think of an impression as a view ) of your ad - whether the browser consciously takes your banner ad in, reads it or remembers it, they will have viewed it, which no matter how small, should carry a value.
So well done to Facebook for offering to help small businesses - oh and at the same time introducing them to a new place to spend the online marketing budget - and if you would like to talk more about how Facebook advertising, normal Pay Per Click advertising, or Search Engine Optimisation can help your business, just give us call or drop as an email, we'd love to hear from you.
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ClosePage Management
Within our system you can quickly and easily edit, add, position and remove pages aswell as sub pages. Simply click on the page you would like to edit or the pencil icon and you will be taken to the editor for that page.
You can also add mulitple pages to your website if you have a whole new section you need added. You also have the ability to preview your page from within the CMS rather than having to open a seperate browser window or tab.
If you want to add a page but not set it live straight away then you can simply select a date you would like that page to appear. If you would like to temporarily remove a page you can click on the globe icon which will not remove the page but hide it on the website so it can’t be seen by visitors.
Editing Content
Editable areas of the page appear within the editor section of the page. Text can be entered into this box and formatted. The EvoCMS editor provides you with the most commonly used functions that you would find from a desktop editor like Word.
By using the EvoCMS editor you can write text, format it, add images, create links, create tables plus much more.
From this page you can also use the tabs across the top of the page to edit buttons, video and header banners to give you complete control over the look and feel of your website.
Also on this page you can edit your search engine titles, description and keywords enabling you to tweak your SEO depending on the information on that particular page.
Image Manager
Inserting images onto your website is very simple. Just click on the ‘Insert Image’ icon on the editor toolbar and a popup window called ‘Image Properties’ will appear showing you all the folders that are setup for your website.
You can either select an image you have already uploaded or click on the upload tab to upload one directly from you desktop.
There are many image settings you can use such as changing the image sizes, changing the alternative text, adding a caption to appear under the image aswell as setting the alignment of the image on the page.
Product Catalogue
If your EvoCMS includes an online shop then an ecommerce tab will appear in your CMS allowing you to add, edit and position your products.
This module works in a similar way as ‘Page Management’. If you would like to edit your product details just click on the title of the product or the pencil icon. This will take you to the product detail page where you have all the features you need to maximise sales on your website such as the related product selector, sale prices, product options and much more.
If you have the ecommerce module enabled on your CMS you also have a comprehensive filtering system so you can quickly find the product you need to edit. This is especially useful for clients that have 1,000’s of products on their website.
Order Management
The order management module will automatically appear in your CMS if you have an online shop.
This area allows you to process the orders you receive on your website. There are various states an order will go through such as Open/New, Pending Payment, Dispatched and Refunded. These can all be set by you within the CMS to archive your orders efficiently.
Once you click on an order not only does it contain all your customers details and delivery information but you can also notify the customers of any delays or special promotions you are currently running.
EvoCMS will auto generate formatted invoices and packing labels with your logo on for you to print off and use when your items are shipped to your customers.
User Privileges
There are various levels of user management you can setup within EvoCMS that allows you to decide what modules can be edited by collegues.
You can set up new accounts in a matter of seconds to allow a user to just edit pages for example and not to view the order managment part of the CMS.